Our New Brand
Thrive Broadband is Changing Our Name to Core Fiber
We're proud to announce the launch of our new brand and the exciting future we're building. While our name is changing, everything you love about Thrive Broadband is not.
What This Means for Thrive Broadband Customers
Same Support
Thrive Broadband was built on providing exceptional customer service, and that will not change.
Same Service
Your internet service will keep working as usual, without interruption.
Same Price
Your plan and price will not change because of this rebrand.
Same People
The same local team you've come to know is still here. Same leadership, same support staff, same friendly faces.
New Communities
We continue to expand our network and bring fiber internet to more communities.
New Experiences
You'll soon have access to new experiences and opporutnities, such as Core Advocate and our referral program!
Our New Name Brings A Renewed Commitment
Our new brand reflects our mission to bring fast, reliable internet to samller communities that deserve the same connectivity as larger metro areas.
Big Network Quality
We deliver fast, reliable internet service that beats what the big internet providers offer.
Small-Town Care
We offer customer support that's always close, where real people are on your side.
"My wife and I came up with the name Thrive Broadband nine years ago, and it served us well. But as we've grown, we wanted a name that better reflects what we actually deliver — dependable fiber internet and personal, local service. Core Fiber gets at both. Same company, same team, same commitment to our customers with a new name and sharper focus."
COO, Core Fiber
The New Standard for Customer Support
This rebrand is more than a new name and look, it also brings exciting updates to how we care for customers.
As a Core Fiber customer, you're assigned a Core Advocate. That means when you call, email, or text you get the same person – not a nameless call center agent. From your advocate to technician and even technical support, real people are in your corner.
But Why Change the Name?
We chose the name Thrive Broadband nine years ago when the term "broadband" was synonymous with internet service. Since then, it has become much less popular. Fiber, however, is now more understood than ever. We interviewed some of our customers and surveyed the public and they told us a name with "fiber" in it was more clear – and we're all about clarity and simplicity.
So, Core Fiber was born. A fiber internet brand who puts customers at the center of everything we do – internet built around you.
Frequently Asked Questions
Everything you need to know about fiber home internet service from Thrive Broadband
Will my internet plan change?
No, your internet plan will stay the same. No action is needed from your end.
How will I access my account?
You can still access your account through the Thrive Broadband billing portal. After we transition to the Core Fiber brand, the portal URL will change but your login will remain the same and we’ll forward the outgoing portal to the new one in case you have it bookmarked.
Was Thrive Broadband sold?
Thrive Broadband joined Core Fiber Partners, a group of regional internet providers, in 2023 to help fund our fiber internet construction in Farmersville, TX and Chewelah, WA. This year (2026) we and our partners decided to join forces under one brand – Core Fiber.
Will my router and other equipment still work?
Absolutely! Everything powering your home WiFi today will continue working normally.
Will my service be interrupted?
No, your internet service will continue working without interruption.
Will my billing date, billing method, or account number change?
No. All of your billing info, dates, and account information will stay the same.
Is Thrive Broadband still local?
Yes! Our offices in Larkspur, CO and Farmersville, TX are still open and our local staff is still here – that will not change. We are, however, expanding and now have the opportunity to serve even more communities.
How do I contact support?
You can still call (855) 793-1100 or email support@thrivebroadband.com. Soon, you will see a new phone number (855-CORE-FIBER) and email (info@corefiber.com), but our current contact info will still work.